Entries by Oliver Hort

What is Scent Marketing?

Imagine the following situation: You are walking through a shopping centre on the weekend before Christmas. It is loud, crowded and you are flooded with impressions. You enter a shop and immediately notice the sweet smell of cinnamon and orange. A pleasant feeling comes over you and the Christmas spirit is suddenly in full swing. […]

The Plume Effect

The toilet facilities have various hygiene problems that are often overlooked at first glance. One of these problems is the so-called splash effect. Never heard of it? No problem, read on and learn more about it and how the “problem” can be remedied.   Plume effect – The problem We speak of the plume effect […]