Scent Marketing – Improve your ambiance
Everyday the average person makes thousands of decisions, many of them driven purely by impulse or emotion. These are influenced by many factors, including the often underestimated sense of smell. The smells we encounter not only help shape our attitude towards products, events and other people, they also influence our well-being in certain places as well as our purchasing behavior.
Smells are processed by our brain both on a conscious and subconscious level. Olfactory signals are taken up by our limbic system which is involved in creating long-term memories as well as processing emotions. Being in the emotional side of our brain, the limbic system takes a big influence on our general well-being as well as the subconscious actions we take. It influences our hunger and thirst for certain products, sexual arousal or attraction to a certain person. Due to the area of the brain in which they are stored, memories are more directly associated with smells than with other senses even though we are not usually aware of it.
Due to the direct and unfiltered impact of fragrances on the limbic system, businesses can use them to positively influence their customers and employees by creating a pleasant, relaxing or stimulating environment. Customers are not only more likely to spend time in a space that smells good, they are also more likely to form positive memories of the space and return to it in the future.
